Fox Corp. expanded its reach into the growing podcast market on Monday by scooping up Red Seat Ventures, the digital media company whose clients include former Fox News stars Megyn Kelly and Tucker Carlson.
The deal represents an investment in an area of media where personalities such as Carlson, Kelly, Piers Morgan and Shawn Ryan reach millions of subscribers via podcasts and streaming shows.
It will also help Fox News, which is the highest-rated cable network, reach younger audiences who are increasingly tuning in to podcasts for information.
Financial terms of the deal were not disclosed.
Valerie Wirtschafter, a senior data analyst in the Artificial Intelligence and Emerging Technology Initiative at the Brookings Institution, told Reuters that podcasts, particularly conservative podcasts, have grown in popularity in a decentralized media landscape. […]
— Read More: nypost.com
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